Detailed Example of Traffic Routing in Replug Link

Following is a step-by-step guide for using Traffic Routing Rules.

Step 1

Step 2

Click on the Replug Links from the drop-down menu of Manage in the header.

Step 3

Click on New Link Button at the top left of the screen.

Step 4

Create Your Replug Link will appear asking for several inputs according to the brand/campaign you selected or created.

Step 5

Select your branded campaign from the drop-down or you can also create one.

To Create A New Branded CTA, visit https://docs.replug.io/article/185-how-to-create-a-campaign.

Step 6

Enter Your URL you want to shorten or optimize and will act as destination URL.

For Information Regarding UTM, visit https://docs.replug.io/article/838-how-to-use-replug-utm-builder.
For a step by step guide of the below-mentioned fields, visit https://docs.replug.io/category/207-links

Step 7

Enable the toggle for Traffic Routing Rules and click on Add New Rule.

Note: For using Traffic Routing Rule, the Campaign type is very important. Whenever a CTA type campaign is selected, destination URLs must be iframe (In order to display a web page inside another website, we make use of the iFrame. The source website must allow showing their website content in an iframe. If the source website doesn't allow an iframe header, Replug shows a warning while creating CTA Campaigns.)

Step 8

A pop-up will appear to Create a Routing Rule.

Step 9

Click on Add a Filter and Select an option from the drop-down list.

For Instance, you want to target the audience of a specific country or various countries. Click on a country and then Select Country and Check the boxes against countries as per requirements.

You can add more Filters as shown below.

You can also add multiple blocks for conditional routing by using Add another Block or Add another Rule.

Add another Block means that we can add another destination URL (Then) which can be visited if all the filters (inside the block) are matched.

Step 10

Once done with Rules click on the Save button at the left bottom of the popup.

Note: You can add up to 10 rules. Each Rule may consist of multiple Blocks and each block can have multiple filters. If all Filters will be matched then a block will work and for a Rule to work at least one block must be matched, otherwise, the default destination URL will be loaded.

Step 11

Traffic Routing Rules have been added. You can also edit the rules by clicking on the pen icon against the routing rules.

Note: Traffic Routing Rules and A/B testing cannot be used simultaneously.

Step 12

Click on the Save Link button.

Congratulations! You have successfully created a link.

Note: New features are enabled or disabled on the basis of the user plans. If you are unable to use any feature that means you need to update your plan. Traffic Routing Rules and A/B testing are allowed for Professionals while if you are an Agency user you can easily use all the new features.

Example for TR.

Routing Rules act like conditional statements. Each routing rule consists of one or multiple blocks. Each block consists of one or multiple filters. For a block to be considered as 'Matched', ALL filters should be matched within the block. For a routing rule to be considered as 'Matched', ANY block amongst a rule should be matched.

Destination URL = Rule#1 or Rule#2 or Rule#3 or ...

Rule = Block#1 or Block#2 or Block#3 or ...

Block = Filter#1 and Filter#2 and Filter#3 and ...

Each Rule contains a destination URL known as 'Then', when any block of the rule is matched, we follow along with the destination URL mentioned in that Rule. For a block to be considered as Matched, ALL filters in that block should be matched.