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How to Create a Campaign?
Campaigns with Replug are one of the most important components. With a Campaign, you can define what kind of widget you want to show your visitors. Follow the below steps to create your first campaign:
- Navigate to Manage and then Campaigns
- Select Your Brand Select the existing brand that you have created, or create a new one.
- Select Your Campaign Type
- Select Your Call To Action Type If you select the Call-To-Action option, you will see the following options in the next step.
- Select Your Call to Action Message You can customize your Call to Action Message by giving a message headline, a message, a button text, and a button URL/ a phone number for click-to-call.
- Select your Call to Action Customization In this step, you have the option to customize the appearance of your CTA by changing the background color, text color, position, or adding pop-up sounds, etc.
- Add Your Retargeting Code If you have selected Retargeting pixel in Step 3, then in this step you will be asked to add your Retargeting code. You could select your already added retargeting Script or add a new one. To add a new Retargeting script, you need to
- Select your Call to Action Display Rules
After that click on the New Campaign button.
Campaign Name: Enter your campaign name e.g 'Marketing Campaign'
Shortener: By default, this option is activated, all your links will be shortened. If you want to use Replug as a URL Shortener, you do not need to select any other option from the campaign type.
Call-To-Action: A call to action is a message that you could show to your audience and promote your deals, offers, and sales, etc. This way, you could broadcast your message and invite your audience to perform an action leading to a sale.
Retargeting Pixel: A retargeting pixel is a snippet of code that you could use in your campaigns to collect a relevant audience and show them need-specific ads. This is a perfect technique to convert warm customers into actual buyers. Replug lets you retarget your audience on Facebook, Twitter, LinkedIn, Pinterest, Quora, Google, or any custom domain. Learn more about Retargeting Pixels here.
Third-Party/Custom Widgets: Replug lets you add custom widgets to your shared links to integrate the functionality of any 3rd party tool or service. You can add opt-in forms, chatbots, video embed, quizzes, etc.
Custom Domain: To improve the branding, you can add the custom domain and created your own branded links. Note that, all your links will be shortened with the custom domain that you select at the campaign level.
If you want to redirect visitors to your main source, then you need to select this option and create a clickable button or link and allow them to perform an action.
To collect leads using Replug, you need to select the Form option. If you select this option, then you need to select a third-party Email Service that you'd like to use for collecting leads
The following are the third-party email services that are integrated with Replug.
| Convertful Integration | MailerLite |
| MailChimp Integration | Sendlane |
| ActiveCampaign Integration | Moosend |
| Aweber Integration | SendPulse |
| GetResponse Integration | ConvertKit |
| ConstantContact Integration | Sendy |
| ActiveCampaign |
Campaign Monitor |
| Gist | Sendinblue |
| Drip | Benchmark |
| FreshMail |
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You can also select the theme of your call-to-action which will decide the way your call-to-action widget will look once completed. The difference only lies in the outlook of the widget as shown below.
| Social (classic) | It contains your brand's logo, its name, a message headline, a message, and a CTA button. It appears on the bottom corner of your webpage. You can decide the orientation of your CTA in the later steps. |
| Social (modern) | It contains your brand logo, a CTA message, and a notification badge. Upon clicking the badge, the user will be redirected to the intended web page. This type of CTA appears on the bottom corner of your webpage. You can decide the orientation of your CTA in the later steps. |
| Banner | It contains your brand logo, message headline, and a CTA button. It appears on the lower bottom of your web page. |
| Exit Intent | This type of CTA appears when the visitor intends on leaving the web page. It covers the whole web page and includes your message headline, CTA message, and the CTA button. |
| Pop up | This type of CTA pops up on the web page whenever the user visits it. You can decide the time of its appearance in the later steps. It is usually placed in the middle of the screen. For the pop-up CTA, you can add a custom image, message headling, a message, and a CTA button. |
| Scroll Box | This type of CTA sits at the bottom of the web page and the user can keep on scrolling through the web page and click on it whenever they feel ready. It contains your message headline, main message, and |
| Select a Social Network | The options are Facebook, LinkedIn, Twitter, Quora, Google, Pinterest, or any Custom Domain |
| Your Script Name | This is the name you assign to your retargeting pixel |
| Your ID | The retargeting pixel ID you retrieve from your selected Network |
In this step, you need to define when you would like to show your call-to-action on a specific web page. You could either:
Enter the number of seconds after which your CTA would appear. Choose the option On 'Exit-intent' to make the CTA appear on a webpage when the visitor intends on leaving it.
After this, click on the Save Campaign button to save your campaign.
For illustration, follow this GIF. In a few seconds, it shows all of the processes as explained above in this article.
